FEWLR Commercial Campaign - Multi-Channel Marketing Video Production
The Media Men developed a multi-channel commercial video campaign for FEWLR, a digital marketplace that allows homeowners to receive competitive bids from local heating oil suppliers. The campaign was designed to reach multiple audiences through different creative approaches, combining clear product messaging with attention-grabbing storytelling.
“Stop Burning Your Money” Commercial
For the first video, we produced a comedic commercial titled “Stop Burning Your Money,” which visually dramatizes the cost of overpaying for heating oil. The concept leans into exaggerated visual humor — including the memorable image of an oil barrel burning cash inside a home — to deliver the message in a way that is both entertaining and instantly recognizable.
This project allowed our team to flex a wide range of production capabilities, including commercial concept writing, cinematography, visual effects, and custom foley sound design. All sound effects for the commercial were recorded and produced in-house, and the visual effects were crafted during post-production to heighten the comedic impact of the spot.
Looking for a Boston commercial video production company to create marketing campaigns like this? Contact The Media Men.
Homeowner Explainer Video
This video focuses on a straightforward homeowner explainer, presenting FEWLR’s live auction model in a clear, trustworthy format. This piece was designed to resonate with traditional homeowners who want a simple explanation of how the platform works and how it helps them save money on heating oil.
Social Media Video
To expand the campaign’s reach across modern platforms, we also created a vertical social media version optimized for mobile viewing, ensuring the campaign performed effectively across Instagram, TikTok, and other short-form video platforms.
The final campaign assets were used across FEWLR’s website, email marketing campaigns, social media advertising, and television commercial placements, demonstrating how a single production can evolve into a full cross-platform marketing campaign.
At The Media Men, we specialize in creating commercial video campaigns, startup marketing videos, and product storytelling content that help companies clearly communicate their value while capturing attention across digital, social, and broadcast platforms.
Fewlr
Brand Story Video – "Meet Fewlr"
We transformed a standard business explainer into a dynamic animation-meets-live-action hybrid.
Each member of the Fewlr team became a stylized animated version of themselves, allowing us to bring personality, diversity, and humor into the video while still delivering core messaging about Fewlr’s mission, values, and services.
Social Media Reels – "How Fewlr Works"
To support Fewlr’s mission of revolutionizing home heating through their groundbreaking app and software platform, we created a series of short, bite-sized videos that break down how the system works — from both the customer's perspective and the fuel supplier’s. These reels were designed for social media, making complex tech feel simple, relatable, and useful.